Match the right audience to your goals and create a targeted editorial plan with detailed reader personas and competitive content intelligence.
With relevant demographic, lifestyle and interests data from over 40,000 UK digital consumers we can build a picture of your intended audience. Understand where they hang-out online, how they interact with the Internet and what content they currently consume.
Using our proprietary ITOM analytics (Intelligent Targeting and Operational Management) technology we investigate thousands of pages of existing content from across the web and measure the levels of engagement at a granular level. This intelligence is used to build an editorial plan based on content we know to be successful.Request Case Studies
We don't just produce content, we tell stories with content. When telling your story you can rely on our creative team of writers, designers and developers to bring it to life.
What makes us different is our network of topic experts. Years of developing content for brands have taught us that you can't manufacture expertise. When we produce content we find the best person to tell your story, this may be an expert author or journalist that knows your topic inside out.
We are continually growing our network of storytelling talent by providing support and advice for them to create amazing content for brands. Our editors will identify the right storytellers for your brand and support you with professional project management and production services. The outcome is branded content that cuts through the noise and speaks to your audience.
We market your content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.
Prepare and distribute your content across search, social, email, news and influencer channels to a defined audience profile. Ensure timely communications that enhance the consumer experience and carefully thought out calls to action that drive engagement.
With the tools and experience of our sister company Inside Online, one of the UK's leading search marketing agencies, your content is guaranteed to be highly visible.Request Case Studies
Custom reports and insights specific to your campaign targets. Using our ITOM analytics (Intelligent Targeting and Operational Management) we collect data from over 20 sources including search engines, social media channels & Google analytics.
Insights not data, is our philosophy. We show the value of your content past basic page views and measure what really matters to digital media publishers. Learn what works and what doesn't and improve your content over time, to achieve the best possible business results.Request Case Studies
Blogs give sites 434% more indexed pages and 97% more indexed links. *Content+ (2013)
9 in 10 organizations market with content. *Content Marketing Institute (2012)
73% of all industry-specific Twitter posts include content sharing. *AOL & Nielsen (2012)
Clicks from shared content are 5 times more likely to result in a purchase. *Voltier Digital (2012)
70% of consumers prefer getting to know a company via articles over ads. *Content+ (2013)
68% of consumers spend time reading content from a brand they are interested in. *Content Marketing Association (2013)
61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company. *Custom Content Council (2011)
58% of consumers trust editorial content. *AOL & Nielsen (2012)
Content creation ranked as the single most effective SEO tactic by 53%. *Marketing Sherpa (2013)
55% of B2C marketers plan to increase their investment in branded content. *Custom Content Council (2011)
Content marketing costs 62% less than traditional marketing. *Demand metric (2013)
78% of CMOs think custom content is the future of marketing. *Demand metric (2014)
Blogs give websites 434% more indexed pages and 97% more indexed links. *Content +
82% of marketers who blog see positive ROI for their inbound marketing. *State of inbound marketing (2014)
People spend more than 50% of their time online looking at content. *AOL & Nielsen (2011)
68% of consumers spend time reading content from a brand they are interested in. *content marketing association (2012)
The UK's best storytelling talent consistently delivering great content for brands
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