Digital brand publishing explained

How we deliver great content for your brand.

Editorial Planning

An editorial plan tailored to the right audience for your business.

Match the right audience to your goals and create a targeted editorial plan with detailed reader personas and competitive content intelligence.

With relevant demographic, lifestyle and interests data from over 40,000 UK digital consumers we can build a picture of your intended audience. Understand where they hang-out online, how they interact with the Internet and what content they currently consume.

Using our proprietary ITOM analytics (Intelligent Targeting and Operational Management) technology we investigate thousands of pages of existing content from across the web and measure the levels of engagement at a granular level. This intelligence is used to build an editorial plan based on content we know to be successful.

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Content Production

Work with some of the UK's best storytelling talent.

We don't just produce content, we tell stories with content. When telling your story you can rely on our creative team of writers, designers and developers to bring it to life.

What makes us different is our network of topic experts. Years of developing content for brands have taught us that you can't manufacture expertise. When we produce content we find the best person to tell your story, this may be an expert author or journalist that knows your topic inside out.

We are continually growing our network of storytelling talent by providing support and advice for them to create amazing content for brands. Our editors will identify the right storytellers for your brand and support you with professional project management and production services. The outcome is branded content that cuts through the noise and speaks to your audience.

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Talent from The Times, The Guardian, BBC, Financial Times, Daily Mail, Independent, Channel 4

Content Marketing & Digital PR

Strategically manage and distribute your digital content.

We market your content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.

Prepare and distribute your content across search, social, email, news and influencer channels to a defined audience profile. Ensure timely communications that enhance the consumer experience and carefully thought out calls to action that drive engagement.

With the tools and experience of our sister company Inside Online, one of the UK's leading search marketing agencies, your content is guaranteed to be highly visible.

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Content Analytics

Measure, learn and improve your digital media publishing campaign.

Custom reports and insights specific to your campaign targets. Using our ITOM analytics (Intelligent Targeting and Operational Management) we collect data from over 20 sources including search engines, social media channels & Google analytics.

Insights not data, is our philosophy. We show the value of your content past basic page views and measure what really matters to digital media publishers. Learn what works and what doesn't and improve your content over time, to achieve the best possible business results.

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Why invest in Digital Brand Publishing?

Why have a vision

The UK's best storytelling talent consistently delivering great content for brands

See ContentFuel's digital
media publishing campaigns in action

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